Some collaborations are about products. This one was about a way of seeing.

When Sony approached me to work with the newly launched Sony Alpha 7 V, I didn't want to make another spec-sheet video. Instead, I built the content around four principles I actually pay attention to when I'm out in the landscape – and let the camera prove them, one by one.

The result: a Reel, and a carousel post – all shot with the Sony Alpha 7 V and the G Master 16–35 mm GM II, on location, in real light.